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Connecticut energy suppliers and their customers have more in common than one might think. Rather than being in opposition to each other, they can actually both help each other achieve their goals, primarily through the lens of sustainability.
In a largely commoditized industry such as energy, it might seem like there’s little that utilities can do to win more business other than how they price their services. By definition, price is what commodities are based on, yet there are opportunities for energy utilities to break from the ranks and differentiate themselves by improving customer experience.
All C&I properties face a quandary: energy costs constitute a significant recurring expense (~10% of total operating expenses), but are they enough to justify the investment in energy efficiency systems and remediation? Will the ROI be great enough and quick enough to make up the initial capital outlay? The American Council for an Energy-Efficient Economy (ACEEE) notes, “An important goal of efficiency policies and programs is to help minimize these upfront project costs so owners are encouraged to invest in energy efficiency improvements and significant retrofits.” Well, there are programs from both government and utilities that will help ameliorate both upfront and ongoing costs, making investing in energy efficiency a winning prospect.
Operations aren’t always as glamorous as sales, but they are inextricably linked. Without operational efficiency, companies limit their sales potential, like a car with inadequate tires trying to drive based on the horsepower of its engine alone.