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How Sustainability Improves Customer Experience

Office building in front of a blue sky.

Businesses today need to make customer experience a priority if they want to maximize their long-term success. To do so not only requires companies to analyze and improve how they interact with customers, but also to take a closer look at the company’s internal culture and mission and see how that aligns with what customers want.

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Using Sustainability as a Marketing Strategy

Close up view of an office building window.

The three most important factors in real estate may be location, location, location, but there are still other factors that make a difference in enticing prospective renters, as well as potentially getting them to pay a premium. As such, commercial real estate companies should use sustainability as part of their marketing strategy, as more businesses want to be part of the growing eco-friendly movement.

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Smart Manufacturing and Industrial Energy Analytics

Energy analytics displayed over the top of a night sky photo of a city skyline.

The manufacturing industry is shedding its past image of hard, bulky manual labor and evolving to become more digital and nimble with the widespread implementation of industrial energy analytics systems and software. This change has brought about a new terminology called smart manufacturing, which California Manufacturing Technology Consulting (CMTC) defines as “the use of real-time data and technology when, where and in the forms that are needed by people and machines.”

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Attract Investors with Sustainability Efforts

Digitalized view of a city skyline from street level.

Investors are increasingly scrutinizing corporate sustainability efforts, both in terms of overall practices and shareholder disclosure. Companies that want to satisfy existing investors and attract new ones to create demand can often do so by acting in a more sustainable manner, such as reducing greenhouse gas (GHG) emissions. Doing so not only placates investors, but it also helps improve performance

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Save Energy by Making It Part of Your Corporate Culture

Hands manipulating energy efficiency software.

While implementing technology changes such as using energy analytics software (EAS), building automation systems, energy-efficient equipment or any combination of these certainly helps to save energy, a company’s employees and customers play a large role in how energy is consumed. So, by making energy savings part of your corporate culture, you can maximize the results, because people, processes and technology will be unified toward achieving this goal.

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Three Advantages of Software-as-a-Service (SaaS)

Office building in front of a blue sky.

Software-as-a-Service (SaaS), meaning software that is provided as a subscription and hosted remotely, continues to grow and replace the old model of companies having to host applications themselves while often paying a large upfront licensing fee. From 2015-2020, Cisco projects that SaaS will attain a compound annual growth rate of 30%.

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