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The three most important factors in real estate may be location, location, location, but there are still other factors that make a difference in enticing prospective renters, as well as potentially getting them to pay a premium. As such, commercial real estate companies should use sustainability as part of their marketing strategy, as more businesses want to be part of the growing eco-friendly movement.
Connecticut’s government has a goal to reduce the state’s greenhouse gas (GHG) emissions by 80% below 2001 levels by 2050. To meet this long-term goal, CT is taking steps now to develop interim reduction targets and strategies along the way.
Commercial real estate companies can use energy analytics to improve their business in a variety of ways, such as to identify smart investment opportunities, increase sustainability performance and improve overall business intelligence.
A board of directors’ focus on maximizing shareholder value does not need to be at odds with maximizing sustainability. In fact, pursuing sustainability initiatives can boost value.
Commercial real estate companies that bear part or all the cost of tenants’ energy usage have a significant financial incentive to get renters to use less. If U.S. retail, warehouse and office space used 20% less energy overall, it would result in savings of $5 billion, according to the Department of Energy. Plus, doing so would bring the environmental benefits of reducing emissions by the equivalent of 370 billion miles of automobile travel.
As more organizations look to improve sustainability, consultants should look for ways to help clients meet this goal and use that ability as a selling point.
With increased data comes increased opportunity to analyze that data, yet not everything can be easily examined. The same information can be presented in multiple ways, and the better the data reporting, the more actionable the analysis can be.
Employee engagement is not just an HR buzzword. Instead, it is a key component to a company’s overall success, as it correlates with a variety of benefits such as less employee turnover, better customer retention and increased productivity — all of which feeds into higher profitability.
While the environmental and financial benefits of energy management are well-known, most commercial real estate owners and managers do not see energy management technologies as a way to improve tenant relationships.
Investors are increasingly scrutinizing corporate sustainability efforts, both in terms of overall practices and shareholder disclosure. Companies that want to satisfy existing investors and attract new ones to create demand can often do so by acting in a more sustainable manner, such as reducing greenhouse gas (GHG) emissions. Doing so not only placates investors, but it also helps improve performance